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Staging your house!

POSTED ON 18 JANUARY 2017

All you need to know about staging your home – from professional help to doing it yourself.

Selling your house doesn’t always come easy. We want to help you get a swift sale, for the most money. A simple way to help you do this is by staging your home. What is staging, we hear you say? Well, it basically means promoting your home in the best way possible so that it appeals to the highest number of buyers!

Potential buyers are usually looking to invest into a lifestyle, so it’s important that they can imagine themselves living in your property. You want to cater your house to their needs and stage it as if it was their home. According to Rightmove, staged homes sell for a huge 8% more than non-staged homes with bare properties struggling to sell quickly. So it really is worth it.

There are two ways in which you can stage your home for sale: either do it yourself of get professional help.

Professional help

Professional home stagers are practiced in the art of preparing a home for sale and they do things like eliminate clutter, rearrange furniture and enhance curb appeal. If you do want to seek help then you would find a professional home stager by researching companies, looking online and seeking local services.

When you do contact a home stager, ask for an estimate price and compare this to several other prices, ensuring you get the best for your money. Some will charge an hourly rate and others will charge you a set fee. Remember it’s an investment and it could possibly ensure your house sells faster and at a higher price.

Do it yourself

It’s okay if you haven’t set aside a budget to hire a home stager – you can easily do it yourself. Firstly, you need to think about your target audience. You need to figure out who your property will accommodate. If you have a two bedroom flat, it will appeal to either a couple or a professional, rather than a family. Whereas, if you have a three bedroom house, it’s more likely to appeal to a family.

Once you have established your target audience you need to boost curb appeal. Power wash any walkways, driveways and patio areas, display easy-to-read house numbers, plant fresh greenery and flowers, if in season, tidy up any lawn, wash all windows and repaint any door frames or porches. This will enhance the potential buyers’ initial first impressions.

It’s key to produce a welcoming feel on entrance to your property. Things such as having a clean doormat, keeping entrance lights on in the evening and illuminating the front of the house will display your house as welcoming. This is particularly important should you have any potential buyers driving past.

And since you may have a last minute viewing, your house should be sparkling clean at all times! Make sure your floors are shining, your windows are gleaming and your carpets are fluffy. To help maximise potential here, you should also de-clutter to create a spacious home and style your property to make it appeal to a number of different people. Of course, you still want to ensure that your property is homely, so add touches like vases of flowers and display a basket of fresh produce in the kitchen.

Another element of staging is to re-arrange some of your furniture and also store some away, especially if they don’t fit in the room correctly or may have become worn or tatty. Symmetrical arrangements tend to work well in the living room as you want to create an inviting area. It’s also important to use any extra rooms wisely: create an extra bedroom, an office or a dining room. Basically each room should have a purpose and not be used as a junk room. Simple things like a colourful rug, a piece of artwork and a window seat will keep potential buyers interested and entice them to explore the rest of the house. With this you also want to should how you can use awkward areas, so if you have any room beneath the stairs then try and find a way to show this off: create a small office area or add built in shelving.

Ideally, you want to create a sophisticated look and decorating your home in neutral colours can help achieve this. This doesn’t mean paint your house all white. Try using mid-tone neutrals like mocha, creams and beiges. It’s important that you ensure that the master bedroom appeals to everyone, so clear any personal items and add tasteful artwork and crisp linens.

The main priority here is to create a lifestyle people are looking for. Create a place they will fall in love with and they’ll be sure to make an offer.

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